gemini_alternative

B2B ways to stay competitive.

Internet is apart of technologies existence and as useful as computer; internet also plays a very important role nowadays. It helps you to communicate, it either be socializing or making business or reaching your loved ones from any part of the world. It uses as news paper where we can view several and unstoppable issues in any field or area, from the past event or current and even the future issues. It provides you information from an article, book, or dictionary. It can entertain you. It provides you information and services.

In terms of business internet contribute a lot to their company. The Internet has also become a large market for companies; some of the biggest companies today have grown by taking advantage of the efficient nature of low-cost advertising and commerce through the Internet, also known as e-commerce. It is the fastest way to spread information to a vast number of people simultaneously. The Internet has also subsequently revolutionized shopping—for example; a person can order a CD online and receive it in the mail within a couple of days, or download it directly in some cases. The Internet has also greatly facilitated personalized marketing which allows a company to market a product to a specific person or a specific group of people more so than any other advertising medium(Wikipedia.com).

A survey to organizations using business-to-business e-commerce enabling technologies that the results indicates that there is a strong relationship between the contribution to business performance of cooperative arrangements with both suppliers and customers, and that derived from used of Internet. At the same time, although extent of involvement in partnerships with both customers and suppliers appear to be complimentary, it is less apparent that extent of use of the Internet supports the same relationships. The results also show that the use of multiple stakeholders for the development of Internet strategy is the dominant driver of both implementation and performance. The findings therefore indicate that focus on involvement of multiple stakeholders in formulation of strategies will be more likely to yields better outcomes rather than focus in technologies pre se. technical capacity will determine the ability to extend implementation of Internet based applications across the supply chain, but a broad and coordinated approach to the development of strategy will more likely determine performance outcomes.

For using the internet as the way of dealing and interaction between suppliers and customers, here are some strategies or ways that is presented from a “blog (Enquiro blog)” to become in the cutting edge with online businesses.

1. Consider Creating an Online Community of Interest Around Your Solution - social marketing continues to be an effective method for reaching new prospects and can provide access to leads that may have otherwise been overlooked.

"Everyone has ideas, and everyone needs exposure and marketing feedback," Steiner said to a morning crowd at the "Achieving Innovation through Collaboration" symposium hosted recently by the Center for Advancing Business through Information Technology at the W. P. Carey School of Business.
Creating a site for your products will be preferable. Updating what’s new and what’s hot about your product.

2. Make use of Online Video or a Video Blog with Product/Solution Demos - with the surging popularity of online video with YouTube and Google Video, creating a video blog with a series of your solution demos or interviews with key company personnel is a great way to generate top of mind awareness and build trust with your potential prospects.

Considering that if you look at web analytics, product demos are the type of content that people actually click on and will watch, companies ought to invest in making quality product demos—and leveraging this communication across various mediums(viewstream blog).

Also, John Assalian(2008) says that product demos are best in the awareness / stage — at the point at which a prospect knows that they have a problem, and need a solution, and looking at the overall product landscape. Search is the one medium that traverses through Awareness, Consideration, and Decision phases of sales cycle, so you your product demos should support your search strategy on landing pages, as content on website once a search prospect comes to your site, and in matching product demo copy with search keywords.

3. Use Mobile Marketing to Compliment your Online Presence – the number of cell phone users continues to increase. Having a mobile marketing strategy through mobile ads can help promote traffic to your web properties. Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia.

It will help the process of increasing visitors to your web properties through the use of mobile marketing and promotion.

Short Message Service (SMS) is also known as “text-messaging” and is a telecommunications protocol that allows the sending of "short" (160 characters or less) text messages.

Since the start of the decade, Short Message Service (SMS) has become popular in Europe and Asia. As a result, businesses in these areas started to compile mobile phone numbers and send off content and ad messages. Mobile Marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. As a side note, the first cross-carrier SMS shortcode campaign in North America was run by Labatt Brewing Company in 2002(enquiro blog).

4. Have Dedicated Resources for Search Engine Marketing – whether in-house or outsourced, the organizations that realize search is here to stay have dedicated budgets for online marketing. Dedicated online marketing staff can keep on top of the latest online strategies and evaluate which strategies can be of the most benefit.

From an article summary having a dedicated resources is important. “From a business standpoint, it makes sense to try to leverage internal resources to maximize your company’s productivity and profitability – whenever possible. However, there must be a line drawn in the sand between knowing what your organization’s capabilities are and what they are not.”

5. Check out the Competition – what are they doing? What are they not doing? Are they using some new online marketing strategy that you can leverage and make better use of?

It is the easy to use tool that automatically tells you when a competitor gets a new link; make sure you stay on top of your competitors. Continually monitor your competitors website so you know automatically every new link that a competitor gets.

6. Live and Breath Relationship Marketing – The longer, more complex buying cycle means that relationships have to be cultivated and grown over a lengthy period of time. Having plans in place for building a long-term relationship for prospects through your website is critical in creating top of mind awareness and building the relationship between your organization and your prospects.

7. Learn, Understand and Utilize Widget Marketing - with a surging increase in the use of widgets, widget marketing can help help promote your product or solution as widgets are all about providing your users with the tools to promote your B2B business or any business/online property.

8. Determine your most important and actionable KPIs – Being cutting edge means that realizing that not all leads should be treated as equal. Successful lead generation will rely on multiple KPIs to keep the online marketing program focused and effective—and to keep you from wasting time and money on leads that just don’t matter. Three KPIs to live by: Leads Generated (This metric is very high level and should be considered a long-term trended KPI. As traffic fluctuates, leads will naturally fluctuate.), Lead Conversion Ratio (the conversion ratio is generally influenced positively by incentives including offers and negatively by barriers like poor navigation or onsite security concerns), Cost per Lead (Cost per Lead is a ratio and strategic metric, should never be managed independent of revenue)

9. Prepare for the Personalization of Search - the switch from a universal Search Engine Results Page (SERP) to a some what unique results page for each and every user who performs a query for one of your keywords. Ensuring that you have the relevant content to be found in "personalized" search results can improve your chances for consideration as your prospect goes through their buying process.

10. Have an Interactive Site – providing avenues for user generated content can help enhance the user experience and improve your presence in the search engines. Updating your site to be search engine friendly and to allow for user interaction is a great way to generate traffic, interest and leads for your business.

Making your site dynamic which clients can interact and give some comment the presented products it can be helpful to the company on what’s the most likely by the customers.

The Internet has finally arrived for the business-to-business market. The infrastructure has been built, companies are interested, and the economic environment is robust. Technology is changing from a cost of doing business to a way of doing business.

Centralized markets for B2B commerce over the Internet will create unprecedented levels of market transparency and lower the cost of procurement (not necessarily the cost of the products).

References:

http://www.buseco.monash.edu.au/mgt/research/working-papers/2002/wp55-02.pdf
http://en.wikipedia.org/wiki/Internet
http://ask.enquiro.com/2007/ten-ways-b2b-marketers-can-become-cutting-edge-with-online-marketing/
http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1600
http://viewstream.com/blog/?p=51
http://www.checkoutthecompetition.com/
http://www.searchhungry.com/when-to-hire-a-professional-seo-firm.html

Global Warming

The condition of the earth this time is totally changing. The climate condition that we are having right now is quite becoming more tough. One article stated that “the fingerprints of the people are all over the phenomenon, of what is the condition the nature is facing right now”. And we know that it is the truth. To save more of our time and to benefits more we are seeking things to help us in our way of dealing lives. I’m not saying that I’m not dealing with it but we must observe every corner of it if this will benefits the entire area or cycle of life.

Technology are created and presented for the purpose that man can live life in easiest and to it’s convenient way of dealing with it. From the time we wake up in the morning, it help the preparation of the food we eat, when ride vehicles to go to places we want to go, to our work places, in having our recreational activities, in socializing to the public, and many other activities where technology has been existed and involved. And technology is created for that purposes. And yes, we are enjoying it. us, humans are the one who’s received the profit of it. But as we enjoy our life with the most convenient way technology has to offer with us, do we consider the effects it might cause? Technology is very helpful, and that’s the fact we can’t deny but in the contrary because of depending our own ways of living through it, we somehow make it difficult to the nature the way we control it. And now due to the overusing it and highly depending on it our mother nature is now at risk. Due to that we experienced not normal weather condition, and it ends to global warming.

Global warming is the increase over time of the Earth's average surface temperature. In general, it works like this: the sun shines on the Earth. Most of those rays pass through the Earth's atmosphere, although some are reflected back into space. The planet's surface — either the land or water — absorbs the energy. Some of that heat energy is re-emitted and travels back up into the atmosphere (An ‘unequivocal’ truth, 2007).

In the situation right now, we can’t blame it to the technology alone; of course technology will not be constructed without the man’s curiosity in mind and its finding ways to discover things. It’s the man’s concern to the society. That’s why, one way or another it is “we”, ourselves, which is to blame about what is happening to our world right now.

Global warming exist because of the various act and behavior of human that is adding the climate change. As we notice the climate we have right now is continuously changing everyday, and it is becoming more risky. It exist because the people are not giving attention about their surroundings, there are various aspect which contributes global warming like for example there are air and water pollution which from the burning of plastics, or without proper disposal of garbage, or coming from the usage of vehicles, or coming from the factories which did not necessarily have a proper disposal of the chemicals they are using which they just throw it away in the river or sea. Continually cutting of trees from the forest which added more forest destruction and the atmosphere more heat and many others that we are not giving sometimes attention.

And there are several cause of the climate change we have right now, like, the “greenhouse gases like carbon dioxide, methane and nitrous oxide in the atmosphere can trap that heat on the way up, however, warming up the Earth's surface even more. The climate of the Earth has always been in flux, including periods of sustained warming and cooling, and greenhouse gases have played a role in those changes. Without naturally-occurring greenhouse gases, the Earth would be about 33 degrees Celsius colder than it is, a temperature hostile to human life. Carbon dioxide is by far the biggest contributor to global warming. The IPCC report's findings have shown global atmospheric concentrations of carbon dioxide were 379 parts per million in 2005, far above the natural range of between 180 to 300 ppm over the past 65,000 years and significantly higher than in the pre-industrial era. And levels of the gas in the atmosphere have continued to rise in the past 15 years alone. The new analysis of the warming and cooling effects on the planet connects the rise in carbon dioxide to rising temperatures, with researchers saying with "very high confidence" that the net effect of human activities since 1750 has been one of warming”. Also reported that sea levels will rise between 18 and 59 centimetres, a development that could be disastrous for island nations lying at low altitudes. The prediction could be even worse if the melting of polar ice sheets continues to accelerate.

Among the other predictions:
Increased atmospheric carbon dioxide will lead to increasing acidification of the ocean.

Warming is expected to be greatest over land and at high latitudes, with some models predicting rises of 10 degrees Celsius in the next 100 years in the Arctic.
Sea ice is expected to sink, with some projections predicting late-summer Arctic sea ice to disappear almost entirely in the latter part of the 21st century.
Hot extremes, heat waves and heavy precipitation are highly likely to become more frequent.

Hurricanes are likely to become more intense, though there is less confidence in whether they will decrease in number.

Precipitation is very likely to move toward the poles, with an increase at higher latitudes and a decrease in subtropical regions (CBC News, 2007).
If the condition that we are facing right in this very moment will not be somehow cure the statement above about the melting of polar ice will continue and the earth will be filled with water that humans can no longer live earth. We can’t live long in water, somehow we will die. Also, the earth will become hotter that we can no longer stand. Today, we experience that the climate is extremely hot that it seems that our body is burning and even the umbrella we are using cannot give us satisfaction that will help lessen what we feel.

Since, it still may turn out that CO2 emissions are giving rise to substantial global warming and that is harmful. I think nothing very costly will be done unless and until actual harm is experienced. In that case, what can be done? From Avoiding Global Warming page, John McCarthy, 1995, here are some given steps or action to avoid the continue situation of our world. (a)Replace coal, oil and natural gas plants for generating electricity by nuclear plants. Replacing coal burning plants should get the highest priority, because they generate the most CO2 per unit of energy generated, and because their emissions cause substantial lung damage. (It is interesting that some the proposers of "carbon taxes", both in America and Europe, want to include nuclear energy as a target of the "carbon tax". There is clearly more on the agenda than global warming.) (b) Unfortunately, generating electricity without putting CO2 into the atmosphere probably wouldn't be enough if the global warming problem is serious. The next step is to use nuclear produced electricity for space heating and other direct uses of heat. (c) The most difficult step is to use electricity for automotive transportation. In spite of very vigorous research, batteries capable of giving electric cars reasonable range have not been developed, although there seems to be no law of nature making them impossible. (d) Another approach is to use hydrogen generated by splitting water with (say) nuclear electricity. Cars powered by liquid hydrogen have the potential of matching the performance of gasoline powered vehicles. The hydrogen tanks will need three times the internal volume of gasoline tanks and still greater external size because of the insulation required. BMW has demonstrated a liquid hydrogen powered internal combustion engine car. Schemes for using hydrogen in other forms than liquid are unlikely to have the required range. Some people seem to believe that using hydrogen gets more energy. It only provides a way of using nuclear or solar energy. Apart from its possible use to reduce global warming, hydrogen it likely to be the solution for personal transportation when petroleum runs short. (e) Rather than putting all the effort into reducing carbon emissions, it may be more cost-effective to put some effort into removing more CO2 from the atmosphere. Plants remove CO2, but only while they are growing. A climax forest may be in equilibrium; apparently the exact facts are not yet known.

What will surely work is to cut down forests, not burn the wood and replant the forests with fast growing trees. When these trees reach a size at which their growth slows, they would be cut again. Back in the carboniferous era, trees fell into swamps which evidently provided a reducing environment. The oxygen and hydrogen in the wood were re-emitted into the atmosphere, and the carbon became coal. This process will work for us too (to reduce CO2 (it takes too long to make coal) if it proves necessary. Canada and Siberia have large forest areas not being used for other purposes.

There are many simple things an individual can do to avoid global warming without a cost. Use Compact Fluorescent, replace 3 frequently used light bulbs with compact fluorescent bulbs. It can save 300 lbs of carbon dioxide and $60 per year. Inflate Your Tiers, keep the tiers on your car adequately inflated. Change Your Air Filter, check your car’s air filter monthly. Fill the Dishwasher, run your dishwasher only with a full load. Use Recycled Paper, make sure your printer paper is 100% post consumer recycled paper. Adjust Your Thermostat, move your heater thermostat down two degrees in winter and up two degrees in the summer. Ditch the Plastic, start using a usable water bottle and just say no to plastic. Turn off your computer, shut off your computer when not in use. Conserve energy by using your computer’s sleep mode instead of a screen saver. Bring Cloth Bags to the Market, using your own bag instead of plastic or paper bags reduces waste and requires no additional energy. Buy Organic Food, the chemicals used in modern agriculture pollute the water supply, and require energy to produce. Air Dry Your Clothes, line-dry your clothes instead of using the dryer. It will save energy and environmental friendly. Unplug Un-used Electronics, when appliances is not in use don’t just stay plug and switch off. Even when electronic devices are turned off, they still use energy. Buy Products Locally, buy locally and reduce the amount of energy required to drive your products to your store. Transportation of the product from one place to another is not causing waste to energy alone; also it might cause air pollution, it is better to buy locally to lessen the carbon dioxide coming from the truck. Reduce Garbage, buy products with less packaging and recycle papers, plastics, and glasses that you might think will still be useful. Plant a Tree, trees suck up carbon dioxide and make clean air for us to breath. Replace old Appliances, inefficient appliances waste energy. Buy a Hybrid Car, it will help lessen carbon dioxide coming from the car and it will save to cost more money. Don’t Idle in Your Car, idling wastes money and gas, and generates pollution and global warming causing emissions. Except when in traffic, turn your engine off if you must wait for more than 30 seconds (Take Action, 2005).
This is situation is very alarming that we must give concern and focus on it. Even if it is coming from a simple way to a big one, still helping, it doesn’t count if it’s small or big. If it contribute to help lessen on what we feel right now, it will greatly contribute to help our world remain existing.
In what way are we going to do it? As a student I am not surely can do big things to help but we should have our ways in order to help for it.

(1) Using Solar Energy
An article in the Responding To Climate Change page stated that solar energy is gaining popularity as a modern, sustainable source of energy. And the solar electric world market applying solar energy is growing by 35% annually and the solar thermal or solar heating and cooling, the market is also benefiting from double digit growth rates. And it stated that solar energy will play a crucial role in the future energy supply. There are several policies that is encouraging from the European Photovoltaic Industry Association (EPIA) and the German Solar Industry Association (BSW) that will help the world when using the solar energy. It will help to avoid, combating climate change requires dramatic reductions of greenhouse gas emissions; fossil and nuclear fuels are finite and noticeably becoming scarce; and an affordable supply of fossil-based energy resources is becoming difficult to secure. That the only sustainable solution to these problems is to replace fossil fuels with renewable energy sources (RES). The sun sends more energy to the earth in one hour than the entire population of the world consumes in one year – not using this clean source of energy is unjustifiable. Having the renewable energy sources it may help us to, have unlimited availability; protect the climate by replacing fossil fuels; do not pose any security risks; are available in every country worldwide; support national and local economies and provide new jobs; reduce a country’s dependency on energy imports; increase energy supply security; support rural development due to their decentralized nature; and are the cheapest energy source in the long term; and are sustainable. and for having the new source of energy will soon replace a strongly growing share of fossil and nuclear power. Solar energy will play a major role as it is globally available, flexible in size and application and can fit into the needs of different countries.

(2) Prevent Pollution
Several alternatives is presented in the public from various concerned citizen who is willing to discover and construct more in order to help the situation of what our mother nature situation today. Pollution is one of the contributors why the earth put in this situation. Like using the energy coming from the sun (solar energy) or from the water. It will not cause pollution that will not contribute to make it worst for us.

Instead of using your car to go to the place that you think you can simply can have a walk to reach there why not do such thing. It will help to lessen the air pollution we are experiencing right now. And also, its good for your health it is somehow considered as a way of exercise that will help your body become healthy. You will not just help the earth, you will help your self too. You can gain both benefits.

(3) Conserve Natural Resources
Our forest is at risk, many plants are being cut due to human’s greedy attitude towards it. Plants are the biggest contributor of oxygen so that people can breath. And it is most important for human body if it will intake fresh air and not the polluted one. The plant will help intake the carbon dioxide that is around the environment to process it and make it oxygen as the source of life to human. If we can intake the polluted air, it will cause diseases to human’s body and they will get sick. To avoid that situation we must help our forest. We may plant trees or flowers in order to help our environment. Also, animals are being endangered. Animals help the cycle of the nature’s ecosystem. Without them the process will not be normal and it will affect the life cycle of the humans too. Nature is the primary source of life. It gives us air to breath. It provides us food to eat. It offers things that will help people in everyday living. We must protect it and help it nurture. It is for our own good.

(4) Recycle Junks
Stop wasting things that we think might be useful in the future. There are several tv shows which presented about recycling things and constructed it into new one that may help poor people as there way to gain money. They may sell it to the public to be used as decoration, or others that might be useful. Don’t just throw your drafted paper or paper that slightly use away, you might use it as scratch paper again in the future or it maybe use as fuel. It will burn pretty well (we use that at home). That will lessen to burden of trees from cutting them to make as paper. For me, now as an IT student I notice that I seldom use papers because of directly doing my assignments on the computer. Even though I made many mistake typing it down I don’t waste even a single sheet of paper. Maybe it might be a good one we have it. Also, if we have many plastic, cans, metals and even bottles, iron, newspaper in our house, it might be good to not to waste it and store it we can sell it, it can be recycled too. We save wasting it and on the other hand we gain profit from it. Not too bad right?

(5) Be environmental-friendly
Help save mother earth. Do things that not will cause harm and prevent damage to the earth we are living. As a simple citizen we may plant trees or plant flowers. It will help our house beautiful and help the world green. Use your appliances and energy wisely. Don’t throw your garbage anywhere, there are garbage bin provided for the waste material so it will not scatter everywhere and will not cause any distraction to nature. As a students help or join groups that their advocate is to help the environment is really a big help to the society. Adhere to there objectives and purposes, as what an old saying, ”Kabataan ang Pag-asa ng Bayan”. Our helping hand will strive something that will help the future for the better.
Technology really helps us. But we must take responsibility on where it might lead us. We must consider every side of our discovery. Our mother earth really need help, even though we can’t do big things for it simple thing is good and accountable enough. It is not just for the sake of everybody, it is also for our own.

REFERENCES:

http://www.hinduonnet.com/2007/10/15/stories/2007101568030400.htm
http://www.markvernon.com/friendshiponline/dotclear/index.php?2006/11/16/423-inside-story-climate-change
http://www.palgrave.com/products/title.aspx?is=0230007546
http://www.cbc.ca/news/background/climatechange/unreport-2007.html
http://www.climatechange.ca.gov/climate_action_team/reports/2007-04-20_CAT_REPORT.PDF
http://www.guardian.co.uk/environment/2007/may/04/climatechange.climatechangeenvironment
http://www.rcwo.com/globwarm/index.html

"Trust in E-commerce"

Trust is a charged of duty imposed in faith or confidence as one of the aspect in a relationship. It is a credit held to an individual to the person he/she in trusted about something. It is one of the ingredients to stay a relationship strong and without any doubt to someone he/she given some trust.

In terms about e-commerce online between the seller and the buyer, Trust is a major challenge to the consumer acceptance of e-commerce: the lack of trust is an important reason for the hesitant growth in e-commerce and for the reluctance of consumers to engage in online buying transactions. Communicating trustworthiness is therefore a major challenge company’s encounter (Consume Trust in E-Commerce, Zum Inhalt, 2007).

Trust is a concept everybody understands at some personal level, but most people will have trouble enunciating a specific definition of the concept. Some people will have strict measures they use to evaluate their level of trust in a person or company, while others rely on a more subjective "feel" for determining whether to trust somebody.

Just as every person has his or her own way of deciding issues of trust, every role a person plays will also have its own understanding of trust based on the specific goals and priorities of that role. Empathy is great for times that call for compassion and care, but in matters of trust it can be hard to see things from another's point of view. When you walk into a store that you have patronized for years, you have a level or trust about handing over your money in exchange for goods; the merchant may approach this transaction with an entirely different level of anxiety about your ability to pay -- maybe a new employee is ringing you up -- or your ownership of the credit card you proffer. Trust means different things to different people, to different roles, and in different scenarios (Derek Sisson,2000).

(Derek Sisson,2000)gives the cues a user may look for while evaluating trustworthiness in a commerce site:

(1) Is the site professional?
Have the designers taken care to create a coherent interface, or is the site the apparent product of somebody learning how to code HTML? Does the site have typos, grammatical errors, useless animation, or any of a slew of other problems that indicate that the designers or implementers don't know what they are doing? If they can't design a good site, why expect them to be able to handle commerce transactions and fulfillment? Personally, I won't deal with any site that uses the Comic Sans font face because it shouts "built by an amateur" to me.

(2) Does the information architecture make sense?
If the organization of information doesn't appear to have been carefully designed, why expect the site designers to have thought much about fulfillment and payment systems?

(3) Is the site easy to navigate?
Can I find the product I want to buy? Is it easy for me to browser the site looking for interesting things I might want to buy? If the designers can't make the site easy enough to navigate around, why would I trust them to have made a backend that works?

(4) Is the site easy to use?
Can I access and use the site and its offered functionality? Can I search, browse, and purchase from the site? If I can't, because of my browser and preferred browser configuration, then the site designers are telling me that they don't want my business.

(5) Are my questions answered?
If I'm concerned about security or privacy, can I find information that addresses these concerns without having to email a faceless answer-bot? If the designers didn't think about my possible needs before I made my purchase, why expect them to handle my needs after they have my money?

(6) Do other people trust this site?
What's the word about this site? Have customers received their orders correctly?

(7) Am I familiar with this company?
Have I had good experiences with this company before, on or off the web?
Are the prices reasonable?
Is the price realistic or just too cheap? Will they hit me with an outrageous shipping charge to balance the low price?

Trust is based on experience over time; it can either strengthen or weaken. The process of trust begins when one perceives indications that an online company maybe trustworthy. These indications are known as "forms"(Cheskin, 1999). Manners, professionalism, and sensitivity are examples of these indications. Once the forms representing trustworthiness are strengthened over time, they are transformed into "character traits". These traits include dependability, honesty, and reliability. Once an online company possesses the "character", one will be more likely to purchase items from them. The experience over time is very important in a commercial relationship(Cheskin, 1999).

It really has a big difference between e-commerce transactions online than e-commerce transactions in the traditional way. Transaction online has a lot of risk, because it is lack of physical interaction between the producer and the consumer. The buyer may not physically seen the product he/she is trying to buy, he/she did not know it the company will follow the stated laws and regulation given, is their product will be delivered to them as it is expected. There are a lot questions that maybe running into a buyers mind. While in the traditional way they can talk and communicate with the producer personally, they can observe the product and test it the things they want to buy if its good, it works properly, or they can have it without any hesitation.

In satisfying people in the issue of internet security and privacy trust must be first addressed. Building trust is the most important step in e-commerce. And there are six types of forms for e-commerce trust given by Fred Lee, Trust and E-Commerce. The first one is seals of approval. Symbols of security, such as MasterCard, reassure that proper security measures have been put into place. Second, the brand. The credibility of the online company based on reputation, the promise to deliver certain criteria and a person’s previous experience dealing with the company. Third, its navigation. The ease of finding what you want. Fourth, fulfillment, clear explanations of how orders are processed and what to do if there are any problems. Fifth, presentation, the design of the site must present professionalism and quality. And lastly, sixth, the technology. The site uses new technology to indicate professionalism.

And the three of those forms are the key to e-commerce trust. Navigation, the ease of finding information, is the key form needed for e-commerce trust. A well-known brand and fulfillment are the other two forms involved in e-commerce trust. Navigation must be associated with one or both of the other forms in order for an online business to be consider trustworthy. Strong navigation increases a user’s perception that a web site will meet a user’s needs. For online businesses with lesser-known or newer brands, navigation and fulfillment are key to gaining e-commerce trust. These businesses must have sites with strong navigation and strong fulfillment in order to compete with the well-known brands. As navigation and fulfillment improve, so does e-commerce trust. Also, the most trusted companies were the companies that were well-known and most familiar. The least trusted companies were companies that were lesser-known(Cheskin, 1999). For example, Borders and Amazon.com were the most trustworthy bookseller sites over Barnes and Noble and Books.com. Another example involves video sites: more people would trust Blockbuster Video over Reel.com. Overall, the companies that have "real-world" stores tend to be more trusted than web-based companies. However, some web-based companies, such as Amazon.com, are gaining more appeal than "real-world" stores. Consequently, well-known web-based companies possess the power to operate in the real world (Cheskin, 1999).However, users are more familiar with security techniques, such as "cookies" and "encryption", than the specific security company. These security companies may gain more credibility if they were to associate themselves more with security techniques, such as motto or logo design. And with trust the most considerable thing so that companies can be trusted by their customers are the following: one, a clearly stated return policy, relates to fulfillment. Second, stated and authenticated policies of security and encryption, relates to seals of approval. Third, Ability to withdraw from a transaction, relates to fulfillment. And lastly, the fourth one, Efficient and easy navigation (Trust and E-commerce, Fred Lee).

(Consumer Trust In E-Commerce Web Sites Alarmingly Low, Consumer Reports WebWatch Research Find,2002)"As consumers settle into the realities of a world where the Internet has changed many aspects of how they live their lives, they are starting to question more and more how much they should trust Web content," said Beau Brendler, director of Consumer Reports WebWatch. "Using the Web should not be a game of 20 questions. Consumer Reports WebWatch will encourage sites to be more transparent about the financial interests behind the content they publish, and provide tools to help consumers feel more confident about using the Web."

In concert with those findings, Consumer Reports WebWatch will promote a core set of guidelines for Web sites to help improve the credibility of online information. The guidelines come from this survey research, and as a result of extensive review by Consumer Reports WebWatch's diverse advisory board.
The guidelines and research findings can be accessed at the project's Web site, www.consumerwebwatch.org, which launched officially today.

Consumer Reports WebWatch believes Web sites will promote Web credibility if they adopt these basic policies:

1. Identity. Web sites should clearly disclose the physical location where they are produced, including an address, a telephone number or e-mail address. Sites should clearly disclose their ownership, private or public, naming their parent company. Sites should clearly disclose their purpose and mission.

2. Advertising and Sponsorships. Sites should clearly distinguish advertising from news and information, using labels or other visual means. This includes "in-house" advertising or cross-corporate ad sponsorships. Search engines, shopping tools and portals should clearly disclose paid result-placement advertising, so consumers may distinguish between objective search results and paid ads. Sites should clearly disclose relevant business relationships, including sponsored links to other sites. For example: A site that directs a reader to another site to buy a book should clearly disclose any financial relationship between the two sites. Sites should identify sponsors. The site's sponsorship policies should be clearly noted in accompanying text or on an "About Us" or "Site Center" page.

3. Customer Service. Sites engaged in consumer transactions should clearly disclose relevant financial relationships with other sites, particularly when these relationships affect the cost to a consumer. Sites should clearly disclose all fees charged, including service, transaction and handling fees, and shipping costs. This information should be disclosed before the ordering process begins. Sites should clearly state and enforce policies for returning unwanted items or canceling transactions or reservations.

4. Corrections. Sites should diligently seek to correct false, misleading or incorrect information. Sites should prominently display a page or section of the site where incorrect information is corrected or clarified. Sites should strive to mark content with its published date when failing to do so could mislead consumers. Sites should clearly state their policy on a consumer's rights if a purchase is made based on incorrect information on the site.

5. Privacy. Site privacy policies should be easy to find and clearly, simply stated. Sites should clearly disclose how personal data from site visitors and customers will be used. Personal data includes name, address, phone number and credit card number. Sites should disclose whether they use browser-tracking mechanisms such as "cookies," and other technologies such as Web beacons, bugs and robots. Sites should explain how data collected from them will be used. Sites should notify customers of changes to privacy policies and provide an easy opt-out alternative.
Trust must be acquired from both consumer and producer. Not just by producer alone, or not just by consumer alone. Both should build such factor in their own ways on how to deal with it. even though its so hard to gained sometimes but each individual must be patient in doing such to reach the things they want.

REFERENCES:

http://www.verlagdrkovac.de/3-8300-3014-2.htm
http://www.philosophe.com/commerce/trust.html
http://www.consumerwebwatch.org/dynamic/press-release-trust-in-ecom.cfm
http://socserv.mcmaster.ca/soc/courses/soc4jj3_99/stuweb/gp6/g6-E-commerce%20and%20trust.html
http://www.consumerwebwatch.org/dynamic/press-release-trust-in-ecom.cf