B2B ways to stay competitive.
Internet is apart of technologies existence and as useful as computer; internet also plays a very important role nowadays. It helps you to communicate, it either be socializing or making business or reaching your loved ones from any part of the world. It uses as news paper where we can view several and unstoppable issues in any field or area, from the past event or current and even the future issues. It provides you information from an article, book, or dictionary. It can entertain you. It provides you information and services.
In terms of business internet contribute a lot to their company. The Internet has also become a large market for companies; some of the biggest companies today have grown by taking advantage of the efficient nature of low-cost advertising and commerce through the Internet, also known as e-commerce. It is the fastest way to spread information to a vast number of people simultaneously. The Internet has also subsequently revolutionized shopping—for example; a person can order a CD online and receive it in the mail within a couple of days, or download it directly in some cases. The Internet has also greatly facilitated personalized marketing which allows a company to market a product to a specific person or a specific group of people more so than any other advertising medium(Wikipedia.com).
A survey to organizations using business-to-business e-commerce enabling technologies that the results indicates that there is a strong relationship between the contribution to business performance of cooperative arrangements with both suppliers and customers, and that derived from used of Internet. At the same time, although extent of involvement in partnerships with both customers and suppliers appear to be complimentary, it is less apparent that extent of use of the Internet supports the same relationships. The results also show that the use of multiple stakeholders for the development of Internet strategy is the dominant driver of both implementation and performance. The findings therefore indicate that focus on involvement of multiple stakeholders in formulation of strategies will be more likely to yields better outcomes rather than focus in technologies pre se. technical capacity will determine the ability to extend implementation of Internet based applications across the supply chain, but a broad and coordinated approach to the development of strategy will more likely determine performance outcomes.
For using the internet as the way of dealing and interaction between suppliers and customers, here are some strategies or ways that is presented from a “blog (Enquiro blog)” to become in the cutting edge with online businesses.
1. Consider Creating an Online Community of Interest Around Your Solution - social marketing continues to be an effective method for reaching new prospects and can provide access to leads that may have otherwise been overlooked.
"Everyone has ideas, and everyone needs exposure and marketing feedback," Steiner said to a morning crowd at the "Achieving Innovation through Collaboration" symposium hosted recently by the Center for Advancing Business through Information Technology at the W. P. Carey School of Business.
Creating a site for your products will be preferable. Updating what’s new and what’s hot about your product.
2. Make use of Online Video or a Video Blog with Product/Solution Demos - with the surging popularity of online video with YouTube and Google Video, creating a video blog with a series of your solution demos or interviews with key company personnel is a great way to generate top of mind awareness and build trust with your potential prospects.
Considering that if you look at web analytics, product demos are the type of content that people actually click on and will watch, companies ought to invest in making quality product demos—and leveraging this communication across various mediums(viewstream blog).
Also, John Assalian(2008) says that product demos are best in the awareness / stage — at the point at which a prospect knows that they have a problem, and need a solution, and looking at the overall product landscape. Search is the one medium that traverses through Awareness, Consideration, and Decision phases of sales cycle, so you your product demos should support your search strategy on landing pages, as content on website once a search prospect comes to your site, and in matching product demo copy with search keywords.
3. Use Mobile Marketing to Compliment your Online Presence – the number of cell phone users continues to increase. Having a mobile marketing strategy through mobile ads can help promote traffic to your web properties. Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia.
It will help the process of increasing visitors to your web properties through the use of mobile marketing and promotion.
Short Message Service (SMS) is also known as “text-messaging” and is a telecommunications protocol that allows the sending of "short" (160 characters or less) text messages.
Since the start of the decade, Short Message Service (SMS) has become popular in Europe and Asia. As a result, businesses in these areas started to compile mobile phone numbers and send off content and ad messages. Mobile Marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. As a side note, the first cross-carrier SMS shortcode campaign in North America was run by Labatt Brewing Company in 2002(enquiro blog).
4. Have Dedicated Resources for Search Engine Marketing – whether in-house or outsourced, the organizations that realize search is here to stay have dedicated budgets for online marketing. Dedicated online marketing staff can keep on top of the latest online strategies and evaluate which strategies can be of the most benefit.
From an article summary having a dedicated resources is important. “From a business standpoint, it makes sense to try to leverage internal resources to maximize your company’s productivity and profitability – whenever possible. However, there must be a line drawn in the sand between knowing what your organization’s capabilities are and what they are not.”
5. Check out the Competition – what are they doing? What are they not doing? Are they using some new online marketing strategy that you can leverage and make better use of?
It is the easy to use tool that automatically tells you when a competitor gets a new link; make sure you stay on top of your competitors. Continually monitor your competitors website so you know automatically every new link that a competitor gets.
6. Live and Breath Relationship Marketing – The longer, more complex buying cycle means that relationships have to be cultivated and grown over a lengthy period of time. Having plans in place for building a long-term relationship for prospects through your website is critical in creating top of mind awareness and building the relationship between your organization and your prospects.
7. Learn, Understand and Utilize Widget Marketing - with a surging increase in the use of widgets, widget marketing can help help promote your product or solution as widgets are all about providing your users with the tools to promote your B2B business or any business/online property.
8. Determine your most important and actionable KPIs – Being cutting edge means that realizing that not all leads should be treated as equal. Successful lead generation will rely on multiple KPIs to keep the online marketing program focused and effective—and to keep you from wasting time and money on leads that just don’t matter. Three KPIs to live by: Leads Generated (This metric is very high level and should be considered a long-term trended KPI. As traffic fluctuates, leads will naturally fluctuate.), Lead Conversion Ratio (the conversion ratio is generally influenced positively by incentives including offers and negatively by barriers like poor navigation or onsite security concerns), Cost per Lead (Cost per Lead is a ratio and strategic metric, should never be managed independent of revenue)
9. Prepare for the Personalization of Search - the switch from a universal Search Engine Results Page (SERP) to a some what unique results page for each and every user who performs a query for one of your keywords. Ensuring that you have the relevant content to be found in "personalized" search results can improve your chances for consideration as your prospect goes through their buying process.
10. Have an Interactive Site – providing avenues for user generated content can help enhance the user experience and improve your presence in the search engines. Updating your site to be search engine friendly and to allow for user interaction is a great way to generate traffic, interest and leads for your business.
Making your site dynamic which clients can interact and give some comment the presented products it can be helpful to the company on what’s the most likely by the customers.
The Internet has finally arrived for the business-to-business market. The infrastructure has been built, companies are interested, and the economic environment is robust. Technology is changing from a cost of doing business to a way of doing business.
Centralized markets for B2B commerce over the Internet will create unprecedented levels of market transparency and lower the cost of procurement (not necessarily the cost of the products).
References:
http://www.buseco.monash.edu.au/mgt/research/working-papers/2002/wp55-02.pdf
http://en.wikipedia.org/wiki/Internet
http://ask.enquiro.com/2007/ten-ways-b2b-marketers-can-become-cutting-edge-with-online-marketing/
http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1600
http://viewstream.com/blog/?p=51
http://www.checkoutthecompetition.com/
http://www.searchhungry.com/when-to-hire-a-professional-seo-firm.html
Internet is apart of technologies existence and as useful as computer; internet also plays a very important role nowadays. It helps you to communicate, it either be socializing or making business or reaching your loved ones from any part of the world. It uses as news paper where we can view several and unstoppable issues in any field or area, from the past event or current and even the future issues. It provides you information from an article, book, or dictionary. It can entertain you. It provides you information and services.
In terms of business internet contribute a lot to their company. The Internet has also become a large market for companies; some of the biggest companies today have grown by taking advantage of the efficient nature of low-cost advertising and commerce through the Internet, also known as e-commerce. It is the fastest way to spread information to a vast number of people simultaneously. The Internet has also subsequently revolutionized shopping—for example; a person can order a CD online and receive it in the mail within a couple of days, or download it directly in some cases. The Internet has also greatly facilitated personalized marketing which allows a company to market a product to a specific person or a specific group of people more so than any other advertising medium(Wikipedia.com).
A survey to organizations using business-to-business e-commerce enabling technologies that the results indicates that there is a strong relationship between the contribution to business performance of cooperative arrangements with both suppliers and customers, and that derived from used of Internet. At the same time, although extent of involvement in partnerships with both customers and suppliers appear to be complimentary, it is less apparent that extent of use of the Internet supports the same relationships. The results also show that the use of multiple stakeholders for the development of Internet strategy is the dominant driver of both implementation and performance. The findings therefore indicate that focus on involvement of multiple stakeholders in formulation of strategies will be more likely to yields better outcomes rather than focus in technologies pre se. technical capacity will determine the ability to extend implementation of Internet based applications across the supply chain, but a broad and coordinated approach to the development of strategy will more likely determine performance outcomes.
For using the internet as the way of dealing and interaction between suppliers and customers, here are some strategies or ways that is presented from a “blog (Enquiro blog)” to become in the cutting edge with online businesses.
1. Consider Creating an Online Community of Interest Around Your Solution - social marketing continues to be an effective method for reaching new prospects and can provide access to leads that may have otherwise been overlooked.
"Everyone has ideas, and everyone needs exposure and marketing feedback," Steiner said to a morning crowd at the "Achieving Innovation through Collaboration" symposium hosted recently by the Center for Advancing Business through Information Technology at the W. P. Carey School of Business.
Creating a site for your products will be preferable. Updating what’s new and what’s hot about your product.
2. Make use of Online Video or a Video Blog with Product/Solution Demos - with the surging popularity of online video with YouTube and Google Video, creating a video blog with a series of your solution demos or interviews with key company personnel is a great way to generate top of mind awareness and build trust with your potential prospects.
Considering that if you look at web analytics, product demos are the type of content that people actually click on and will watch, companies ought to invest in making quality product demos—and leveraging this communication across various mediums(viewstream blog).
Also, John Assalian(2008) says that product demos are best in the awareness / stage — at the point at which a prospect knows that they have a problem, and need a solution, and looking at the overall product landscape. Search is the one medium that traverses through Awareness, Consideration, and Decision phases of sales cycle, so you your product demos should support your search strategy on landing pages, as content on website once a search prospect comes to your site, and in matching product demo copy with search keywords.
3. Use Mobile Marketing to Compliment your Online Presence – the number of cell phone users continues to increase. Having a mobile marketing strategy through mobile ads can help promote traffic to your web properties. Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia.
It will help the process of increasing visitors to your web properties through the use of mobile marketing and promotion.
Short Message Service (SMS) is also known as “text-messaging” and is a telecommunications protocol that allows the sending of "short" (160 characters or less) text messages.
Since the start of the decade, Short Message Service (SMS) has become popular in Europe and Asia. As a result, businesses in these areas started to compile mobile phone numbers and send off content and ad messages. Mobile Marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. As a side note, the first cross-carrier SMS shortcode campaign in North America was run by Labatt Brewing Company in 2002(enquiro blog).
4. Have Dedicated Resources for Search Engine Marketing – whether in-house or outsourced, the organizations that realize search is here to stay have dedicated budgets for online marketing. Dedicated online marketing staff can keep on top of the latest online strategies and evaluate which strategies can be of the most benefit.
From an article summary having a dedicated resources is important. “From a business standpoint, it makes sense to try to leverage internal resources to maximize your company’s productivity and profitability – whenever possible. However, there must be a line drawn in the sand between knowing what your organization’s capabilities are and what they are not.”
5. Check out the Competition – what are they doing? What are they not doing? Are they using some new online marketing strategy that you can leverage and make better use of?
It is the easy to use tool that automatically tells you when a competitor gets a new link; make sure you stay on top of your competitors. Continually monitor your competitors website so you know automatically every new link that a competitor gets.
6. Live and Breath Relationship Marketing – The longer, more complex buying cycle means that relationships have to be cultivated and grown over a lengthy period of time. Having plans in place for building a long-term relationship for prospects through your website is critical in creating top of mind awareness and building the relationship between your organization and your prospects.
7. Learn, Understand and Utilize Widget Marketing - with a surging increase in the use of widgets, widget marketing can help help promote your product or solution as widgets are all about providing your users with the tools to promote your B2B business or any business/online property.
8. Determine your most important and actionable KPIs – Being cutting edge means that realizing that not all leads should be treated as equal. Successful lead generation will rely on multiple KPIs to keep the online marketing program focused and effective—and to keep you from wasting time and money on leads that just don’t matter. Three KPIs to live by: Leads Generated (This metric is very high level and should be considered a long-term trended KPI. As traffic fluctuates, leads will naturally fluctuate.), Lead Conversion Ratio (the conversion ratio is generally influenced positively by incentives including offers and negatively by barriers like poor navigation or onsite security concerns), Cost per Lead (Cost per Lead is a ratio and strategic metric, should never be managed independent of revenue)
9. Prepare for the Personalization of Search - the switch from a universal Search Engine Results Page (SERP) to a some what unique results page for each and every user who performs a query for one of your keywords. Ensuring that you have the relevant content to be found in "personalized" search results can improve your chances for consideration as your prospect goes through their buying process.
10. Have an Interactive Site – providing avenues for user generated content can help enhance the user experience and improve your presence in the search engines. Updating your site to be search engine friendly and to allow for user interaction is a great way to generate traffic, interest and leads for your business.
Making your site dynamic which clients can interact and give some comment the presented products it can be helpful to the company on what’s the most likely by the customers.
The Internet has finally arrived for the business-to-business market. The infrastructure has been built, companies are interested, and the economic environment is robust. Technology is changing from a cost of doing business to a way of doing business.
Centralized markets for B2B commerce over the Internet will create unprecedented levels of market transparency and lower the cost of procurement (not necessarily the cost of the products).
References:
http://www.buseco.monash.edu.au/mgt/research/working-papers/2002/wp55-02.pdf
http://en.wikipedia.org/wiki/Internet
http://ask.enquiro.com/2007/ten-ways-b2b-marketers-can-become-cutting-edge-with-online-marketing/
http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1600
http://viewstream.com/blog/?p=51
http://www.checkoutthecompetition.com/
http://www.searchhungry.com/when-to-hire-a-professional-seo-firm.html
5 comments:
because of the internet.. business firms can become more competitive.
internet is the reason why even small companies develop
hehehe it was just the matter n how we take advantage of the internet.^^
hmmm...good points...
hehehe
keep posting...
You really know your stuff... Keep up the good work!how to start online shop
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